大熊猫旅游资源区域旅游合作开发研究

On Regional Cooperation in Panda Tourism Resources

大熊猫是四川和中国的名牌,其分布较为分散、品牌塑造不够系统、文化内涵挖掘不够深入,要实现对大熊猫旅游资源的合理、有效利用,有赖于大熊猫旅游资源分布所在各区域的相关政府主体、企业基于共同效益诉求的合作,同时带动当地社区的发展。文章主要针对大熊猫旅游资源本身及其分布的特殊性,分析其旅游开发的区域合作的必要性和重要性,提出相关区域合作机制和措施,使各区域共同实现对大熊猫旅游资源的跨区域综合开发利用。

The giant panda is a world-renowned rare animal in Sichuan .However,problems such as its uneven distribution , unsystematic tourism brand development , and lack of cultural implication exploration have been hindering the further development of panda tourism .This paper argues that the rational and effective employ-ment of panda tourism resources lies in the cooperation between governments and businesses in areas where pandas are found ,which will in turn propel the development of local communities .Based on the features of pan-da tourism resources and their distribution ,this paper analyzes the necessity and importance of regional cooper-ation and suggests cooperation mechanism and measures so as to achieve comprehensive cross -regional develop-ment and utilization of the giant panda tourism resources .