绵竹文化旅游产业的SWOT分析与开发对策

SWOT Analysis of and Development Strategies for Cultural Tourism in Mianzhu

川西绵竹县作为四川省历史文化名城,文化旅游资源非常丰富。文章运用SWOT分析法,对绵竹文化旅游产业的优势、劣势、机遇和威胁进行了较为详细的分析,并在此基础上提出了相应的提升策略,为绵竹文化旅游产业的可持续发展提供理论参照。

Mianzhu,as a famous cultural city of Sichuan ,is abundant in cultural tourism resources .This paper conducts a SWOT analysis of its cultural tourism industry ,and suggests corresponding strategies for promoting its further growth in the hope of providing reference for its sustainable development .