国外绿色农产品营销的特点及借鉴

Marketing characteristics of green agricultural products and draw lessons from

随着人们环保意识的增强以及生活水平的提高,国内外对绿色农产品的要求日益强烈,逐渐显示出绿色农产品广阔的市场发展前景。世界各国都在积极地寻求自身的绿色农产品营销策略,其营销模式也各有特色。通过对国外绿色营销的特点进行分析,特别对日韩、美国和欧盟等发达国家的绿色农产品营销的现状和经验进行分析,从多角度提出了国外绿色农产品营销经验对推进中国绿色农产品营销发展的启示。

Since people care more about the environment and living condition, the demand {or green agricultural products is gradually in- creasing, and the potential market of natural agricultural products turned out to be very bright. The countries in the world have actively pursued specific marketing strategies and marketing model also has its own characteristics. In this paper, analyzed the characteristics of green marketing in foreign countries, and compared the situations and experiences of Japan, Korea, US and EU countries. Based on these analyses, the insights of green marketing of foreign countries to the practice in China were concluded.