江西中小企业对外贸易中的商标英译问题与对策

The Problems and Strategies on C-E Translation of Jiangxi Mid &Small-size Enterprises

随着经济一体化、全球化的发展,中小企业在对外贸易中的作用越来越重要。其中,企业商标英译的质量直接关系到企业对外贸易的成效。分析江西一些企业商标英译存在的现状,探讨其存在的问题,并提出相应的对策,以期促进中小企业对外贸易的发展。

With the development of economy globalization, mid ＆ small- size enterprises are getting more and more important in for- eign trade business. The Chinese to English translation of tsade mark of them is a key element to the effect in the international trade. Based on the analysis of the statue quo of Jiangxi enterprises, the paper explores the problems of trade mark translation in Jiangxi province, and points out some respective strategies so as to improve the foreign trade business for mid ＆ small enterprises.