高职院校校园网络舆论影响因素及引导策略研究——以某高职院校为例

On Public Opinion Influencing Factors and Guiding Strategy of College Campus Network

网络作为现代传媒的重要平台,在社会生活中扮演着越来越重要的角色。高校网络舆论已经成为影响高校学习生活、关系学校事业发展的重要影响因素。本研究以某高职院校的学生为样本,通过问卷调查和数据分析,深入了解当前高职院校校园网络的舆论现状,探析影响高职院校校园网络舆论形成的主要因素,并在此基础上提出校园网络舆论的引导策略。

An important platform for modem media, network plays a more and more important role in social life. The network of public opinion has become an important factor influencing school life and development. Taking some university students as sample and by way of the questionnaire survey analysis, the study focuses on public opinion situation, explores the main factors that influence the formation of network public opinion, thus putting forward university network public opinion guiding strategy.