探析消费心理因素对服装流行走势的影响

ON THE IMPACTS OF CONSUMERS' PSYCHOLOGICAL FACTORS ON THE TREND OF COSTUME FASHION

服装的流行以及服装流行的程度、跨度,一定程度上是社会物质文明和精神文明高度发展的产物,也是一种社会现象,更是一种时代潮流触角的具体反映和体现。众所周知,服装的流行会受到多种因素的影响,但其产生和发展却是消费者心理期望的直接反映,并按照自己的审美观念来选择流行产品,如果服装产品能够达到他们的审美需求,那么就会容易得到他们的认可。探析影响服装流行的消费心理因素,发现其对服装流行走势的影响,显然有助于更准确地把握流行趋势、掌握流行规律,这也是服装发展必须面对的一个课题。

The fashion trend of costume and its degree and span partly result from highly-developed material and spiritual civilization, embody a social phenomenon and reflect the trends of our times. As we all know, the fashion trend of costume is influenced by various factors, and its emergence and development directly reflect consumers’ psychological expectation. And the consumers choose fashionable products according to their own aesthetic ideas. If the fashionable products can meet their aesthetic requirements, they can easily achieve consumers’ approval. To analyze psychological factors affecting the fashion trend of costume and find out their impact can help to know the fashion trend accurately and the fashion patterns, which is also a topic the development of costume should face.