摘要
在电视频道专业化经营的背景下，电视频道经营转型是一种必然趋势。本文从电视技术变迁和电视受众分化入手，较为深入地分析了海南卫视转型的政策背景和资源支撑，并就从“海南卫视”到“旅游卫视”的战略转型和经营创新进行了阐述，旨在为省级卫视经营转型提供必要的参考和借鉴。
In the context of the professional management of the TV channel, TV channel business transformation is an inevitable trend. This article differentiation starting from the TV technology changes and the TV audience, more in - depth analysis of the policy background and the resources to support the transformation of I-Iainan TV, and described from ＂Hainan TV＂ to ＂Travel Channel＂ strategic transformation and business innovation aimed provide the necessary reference for the provincial TV business transformation.
关键词
电视频道经营
旅游卫视
战略转型
经营创新
television channel business
the Travel Channel
strategic transformation
business innovation
