摘要
在中国企业的管理思想中,民族实业家的管理思想绝对占有一席之地,具体表现在以下几个方面:充分开发和利用"人和"的优势;善用自身优势,创造名牌产品,重视市场营销;注重西方科学管理思想与中国本土文化的有机结合,逐渐形成了具有东方特色的经营管理;重视企业战略管理;灵活的经营指导思想。对民族实业家的管理思想,既不能评价过高,也绝不能评价过低。
The management ideas of national industrialists definitely has its place in Chinese enterprise management thought and embodied in the following aspects: the full development and utilization of the support of the people; making good use of their own advantages, creating famous brand products, and paying attention to marketing ; paying attention to the combination of Chinese native culture and western scientific management thought, and gradually forming operation and management with oriental characteristics; attaching great importance to the enterprise strategic management; flexible management guiding ideology. When giving evaluation to the management ideas of national industrialists, it should neither overestimate nor underestimate them.
出处
《石家庄经济学院学报》
2014年第5期129-132,共4页
Journal of Shijiazhuang University of Economics
关键词
民族实业家
管理思想
经营策略
national industrialists
management ideas
business strategy