论清代文化政策对图书出版营销的影响

The Influence of Cultural Policy on Book Publishing and Marketing in the Qing Dynasty

清代文化政策中教育与科举政策、征求图书充实官藏的政策、颁行图书的政策、禁书政策乃至政策导向下受鼓励的乾嘉朴学学风等,对当时的图书出版营销均产生了或直接或间接、或正面或负面的影响。

During the Qing Dynasty, the cultural policies such as the system of education and imperial examinations, the collection of books for the royal library, the issue of some books for enforcement, the bans for some books, and the polices designed to encourage Qian Jia Pu Xue（a study style under the reign of emperors of Qian Long and Jia Qing ） , all affected the book marketing,publishing and marketing, directly or indirectly.