图书馆营销现状及策略研究

The Study of Library Marketing Status and Strategies

随着信息时代的到来,图书馆应建立营销理念,并将其引入图书馆的管理与服务中,使自身成为社会公众不可或缺的信息服务机构。本文在论述图书馆营销的必要性及现存问题的基础上,以国家图书馆采取的营销策略为例,对图书馆营销策略进行分析。

With the arrival of the information age, the library management should bring in the theory of marketing so as to maintain the status as information centre to the public. Based on the necessity and status of library marketing, the paper analyzes the strategies of library marketing by taking the practice of the National Library of China for example.