基于SWOT分析法下云南省体育旅游发展模式研究

An SWOT-based Research on the Development Mode of Yunnan's Sport Tourism

体育旅游是指依托和利用当地或异地的各类体育旅游资源,将各种体育活动与旅游活动相结合,以满足人们进行体育训练、竞技比赛、康体健身、休闲娱乐、观赏赛事等消费需求的所有活动和关系的总和。本研究主要运用文献资料法、SWOT分析法、对比分析法等方法对云南省体育旅游发展过程中的优势、劣势、发展机遇(机会)、威胁等层面进行详细解读,建立云南省体育旅游SWOT分析框架,最后将云南省体育业与特色旅游业相结合,提出三种云南省体育旅游业的发展模式,旨在为云南省体育产业的综合发展献计献策。

Sport Tourism refers to all the activities involving training, competition, fitness keeping ac-tivities, recreation and match viewing based on local or remote sport resources that combine sports and tourism. Based on literature research, SWOT analysis, comparative analysis and other methods, this paper first analyses the advantages, disadvantages, opportunities, hindrances and other factors concerning Yun-nan’ s sport tourism, then proceeds to establish an SWOT analysis framework for Yunnan’ s sport tourism before finally suggesting three development modes for it by combining the sports and tourist characteristics of Yunnan.