科普创作与传播知识链的组织模式创新与激励

Innovation and Motivation of Organization Mode in Knowledge Chain of Science Popularization Creation and Dissemination

科普活动的实施效果是科普创作与传播知识链上各个环节共同努力的结果,以科协为核心的科普团队在实现科普资源共享上起到了核心作用,针对道德风险下短期合作模式无法有效激励科普项目负责人共同努力这一问题,运用委托代理理论设计在重复博弈下的科普项目长期合作模式,文章提出建立科普专家库和科普工作者的声誉档案,为科普工作者的科普能力提供客观的评价,通过数学模型分析,笔者认为在长期合作模式下,项目负责人的保留效用应不低于由科普能力折现的短期保留效用与科普能力不足导致的期望收益损失之和,通过兼顾双方利益,实现共赢的结果,为科普项目模式的探索与创新提供理论依据和建设性意见。

The effect of science popularization activities is the result of common effort in knowledge chain of science popularization creation and dissemination.Science popularization team plays a core role in the realization of science popularization resource sharing.Under the condition of moral hazard,short-term cooperation models cant effectively motivate project leader to work together.Based on principal-agent theory,this paper designs long-term cooperation models of science popularization project under the condition of repeated game and proposes to establish expert database and reputation archives of science popularization workers for objective evaluating ability of science popularization workers.Through the analysis of the mathematical model,the author thinks that the reservation utility of project leader should be no less than the sum of discounted reservation utility of short-term cooperation mode by science popularization capacity and the expected revenue loss.The long-term cooperation mode achieves win-win results by balancing the profit between the parties and provides theoretical basis and advices for science popularization activities of exploration and innovation.