文化旅游类网站用户行为分析——以敦煌石窟网为例

Website-Based User Behavior Analysis of Cultural Tourism——A Case Study of the Dunhuang Caves Website

应用互联网技术可以有效推动文化与旅游产业的融合发展,为推广优秀传统文化、提升优质旅游资源的知名度发挥重要作用。敦煌研究院经过十余年的探索,在运用互联网技术传播敦煌艺术等方面取得了一定成果。本文通过对敦煌石窟网用户的行为分析,从流量来源、用户分众、信息形式、信息类型、信息推送节点等几个方面进行梳理,为进一步做好文化旅游类网站的运营工作,提升用户体验提供参考建议。

Use of the internet can not only effectively advance the development of cultural and tourist industries, but also play an important part in promoting traditional culture and improving the visibility of tourisnl resources. After more than ten years of exploration, the Dunhuang Academy has obtained many achievements in spreading Dunhuang art through internet technology. This paper analyzes the behavior of the users of the Dunhuang Cave website based on traffic flow sources, user focuses, information formats, inforlnation types, and information push nodes, hoping to provide a reference for better management of cultural tourism websites and create a better user experience.