城镇化进程中民营旅游景区的盈利模式构建

The Construction of the Private Tourism Urbanization Process in the Profit Model

新型城镇化建设是未来区域经济增长的新引擎,民营资本投资旅游景区成为资本市场的新热点。优化选择盈利模式获取盈利最大化和可持续性是民营旅游景区最关注的话题。目前,伴随旅游市场需求发生深刻的变化,受到城镇化的冲击,民营旅游景区仍面临着政策变动、资产流失和生态失衡等风险,需要通过找准利润点、选择利润源、发现利润杠杆和设计利润屏障等方式对盈利要素进行定位,构建出适合民营旅游景区发展的盈利模式,即综合延伸价值链模式、"醉翁之意不在酒"模式、"新三高"模式和电子商务模式等。

New urbanization construction is the new engine of future regional economic growth, private capital investment in tourism has become a new hotspot in the capital market. And the optimized profit model to obtain profit maximization and sustainability is the most concerned about the topic of private tourist attractions. At present, with the demand of tourism market undergoing profound changes, by urbanization impact, private tourism scenic area is still faced with the policy change, the loss of assets and ecological unbalance risk, need to find the profit element positioning profit leverage and profit barrier, by finding profit point, select profit source,, construct suitable for private tourism the development of scenic spots of the profit model, namely integrated extended value chain model, ＂to have ulterior motives＂ mode, ＂new high＂ mode, the electronic commerce mode.