摘要
应用传播学和社会学理论,对广西气象部门在中国人口最多的少数民族壮族地区开展气候变化公众教育本土传播的效果(重点对应用山歌和壮语传播的方式个案)进行分析评估,提出了提升本土传播效果的策略:加强调研、贴近本土化传播方式;立体整合传播、多部门联动;增强与受众的互动等,为我国、尤其是少数民族地区的气候变化公众教育传播工作提供借鉴。
Communication and sociology theory is applied in this paper. Based on the statistic analysis of some cases at a certain province meteorological department in Zhuang region, this paper finds out the effects of climate change local spread, the spread of the emphasis on the application of folk songs and Zhuang languages cases analysis, summarizes the experience, the author put forward the strategy of the ascending local spread effect：To strengthen research, and improve spread way; Multimedia integrated transmission, multi-sectoral linkage; The interactions with the audience, etc. the paper provide the reference for our country, especially in ethnic minority areas of climate change spread.
出处
《气象研究与应用》
2014年第3期90-93,共4页
Journal of Meteorological Research and Application
基金
广西壮族自治区科技创新能力与条件建设计划项目<壮族地区气候变化科普工作新模式研究>(合同编号:桂科能14123004-1-2)
关键词
气候变化
公众教育
壮族地区
山歌
壮语
climate change
public education
Zhuang region
folk songs
Zhuang languages
