摘要
If a company is successful here in the great big USA, it follows that it could be just as prosperous elsewhere. How- ever, that is not always the case. Cultural differences call trip up even the biggest retailers, so it becomes imperative to know local lifcstyle bcfore embarking on international expansion.
If a company is successful here in the great big USA,it follows that it could be just as prosperous elsewhere.However,that is not always the case.Cultural differences can trip up even the biggest retailers,so it becomes imperative to know local lifestyle before embarking on international expansion.When Target expanded its stores into Canada,the retailer discovered that Canadian shoppers differ from their American neighbors to the south.Canadians,for example,are neither accustomed to doing all their shopping under one roof,nor big fans of couponing.When companies hit a bump in their expansion,it can take a toll on the entire bottom line.In a white paper by Euromonitor International,'The Internationalisation of Retailing—Success。
