摘要
According to Austrian ＂Der Standard＂ on October 3rd, 2014, U.S. retail giant GAP opened its first store in Austria. The 550 square-meter store is located in the famous Danube business center in Vienna, selling mid-range clothing. Stefan Laban, senior international vice president of GAP, said that Austria is a market with fierce competition and high purchas- ing power, suitable for American casual style to succeed here. GAP plans to open five or six stores in major cities of Austria in two or three years.
According to Austrian"Der Standard"on October 3rd,2014,U.S.retail giant GAP opened its first store in Austria.The 550 square-meter store is located in the famous Danube business center in Vienna,selling mid-range clothing.Stefan Laban,senior international vice president of GAP,said that Austria is a market with fierce competition and high purchasing power,suitable for American casual style to succeed here.GAP plans to open five or six stores in major cities of Austria in two or three years.Founded in 1969,GAP has stretched its business to over 90countries worldwide,with more than 3100 self-supported stores and more than 350 franchise stores.In 2013,its turnover reached a record of 13 billion euros,with China as the most important growth market.
