大学生创业风险及其控制

University Students＇ Pioneering Venture and its Control

大学生创业一直是社会关心的话题。大学生创业风险无处不在、无时不有，它本质上是创业者的创业活动偏离预期目标的可能性及后果，它来源于创业环境的不确定性、社会信息趋同化、企业成长的复杂性以及创业领导者风险感知的偏差。对大学生创业者而言，绝对的风险回避很多时候是难以做到的，但可以综合运用小范围试点并不断校正、预留资金、转移风险以及分散风险等方法将其控制在企业能够承受的范围内，确保企业能健康发展。

That university students start their own business has always been concerned in society. Risks, perhaps, are omnipresent. Its essence is the possibility and consequence that the start-up activities of university students causes. The risk stems from the uncertainty of the start-up environment, the assimilation of social information, the complexity of enterprise development and the deviation of business leader＇s risk reception. It is difficult for university students to avoid risks, but they can keep risks within the limits of company strength for ensuring the good development by the ways of continuous correction, reserve funds, risk shifting and diversifiable risk.