苏州城市旅游竞争力评价研究

Research on Competitiveness of Suzhou City Tourism

依据旅游竞争力理论,借鉴CR模型框架结合城市旅游特征,从城市旅游发展实力、城市旅游接待能力和城市旅游可持续发展能力、城市旅游社会经济支持力和城市旅游生态环境支持力5个方面构建城市旅游竞争力概念模型和评价指标体系。运用层次分析法对苏州及周围的南京、杭州三地的城市旅游的具体指标进行定量评价,结果表明,相比南京和杭州,苏州城市旅游竞争力总体较弱,但具有竞争潜力。建议通过实施新的旅游策略,加强旅游接待设施建设,挖掘潜力,抓住机遇,提高苏州城市旅游竞争力。

Based on the theory of tourism competitiveness, from the city tourism development power, city tourism reception capabili- ty and city tourism sustainable development capability, city tourism socio-economic and environment supportive capability five as- pects to construct conceptual model of city tourism competitiveness and evaluation index system by using Geoffrey I. Crouch ＆ J. R. Brent Ritchie＇s model and the feature of city tourism. AHP （Analytic Hierarchy Process） method is applied in the evaluation tourism competitiveness of Suzhou and Hangzhou, Nanjing. The results show that compared to Nanjing and Hangzhou, Suzhou city tourism competitiveness overall weaker, hut has great potential competition. Finally, it put forward some suggestions to enhance the city tourism competitiveness of Suzhou through the implementation of the new tourism strategy, to strengthen the tourism re ception facilities, tap the potential, and seize the opportunity.