报业跨界经营的优势与需注意问题被引量：1

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摘要报业具有传播渠道，积累了丰富的注意力资源，可以从原来的“将注意力卖给他人”变为“将注意力留给自己”，整合传播渠道优势，用以推广新的服务或产品。

作者朱春阳陈竑机杨海

机构地区复旦大学新闻学院复旦大学传播与国家治理研究中心

出处《青年记者》北大核心 2014年第22期14-16,共3页 Youth Journalist

基金上海社科基金项目"新媒体产业对我国传媒产业政策演进的影响研究" 国家社科基金项目"移动互联网条件下新闻传播发展新趋势研究" 国家社科基金重大项目"加快推进传统媒体和新兴媒体融合发展研究"阶段性成果

关键词渠道优势跨界经营报业注意力资源传播渠道整合传播

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