多屏时代的影像叙事与跨界传播

Image Narration and Trans-Boundary Spread in the Multi-Screen Era

电影传播,已不仅仅局限于影院空间和电视频道,而是借助更具包容性和影响力的网络媒介,凸显出新媒体时代更为多元与丰富的多屏联动的意义,而同样由科学技术的发展所引发的跨界传播,给电影创作、制作、传播、接受都带来了新的话题。互联网时代的电影传播具有交互性、移动性和个人性的特质,传统电影模式受到有力挑战。多屏时代的出现,恰恰并不意味着某种"屏"的消失,而是它们共同构建了当下影像传播的多元特质。

Film transmission is now not only confined to cinema space and TV channel. Internet media and multi - screen correlation in new media era actualizes the trans - boundary spread of film, and brings new issues for film crea- tion, manufacture, transmission and acceptance. Film spread in internet era has peculiarities of interactivity, mobili- ty, and individuality, which challenges traditional film mode a lot.