互联网基金销售创新与发展研究

Research on Innovation and Development of the Internet Fund Sales

随着互联网基金的不断发展,互联网基金销售水平稳步提升,基金合作伙伴越来越多。详细介绍了互联网基金销售的发展现状,分析了余额宝、现金宝和活期宝3个典型产品各自的优势和特点,最后对互联网基金销售的未来发展趋势进行预测,为更多基金公司开展互联网应用提出了5点建议。

With the continuous development of the Internet fund, the Internet fund sales level steady improvement, there are more and more fund partners. The details of the current development of Internet fund sales were introduced. The advantages and characteristics of three typical products such as Yu ＇ebao, Xianjinbao, Huoqibao were analyzed. Finally, the future development trend of Internet fund sales was predicted, and five points recommendations of more fund companies to carry out Internet applications were proposed.