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P2P网贷与网购平台相结合的模式设计

Business Model of Combined Peer to Peer Lending Loan Platform and Online Shopping
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摘要 通过比较一种新型的互联网金融业务——P2P个人网络借贷的三种典型运作模式,发现P2P网贷在我国出现了变异,已经不是本来意义上的个人对个人的信用模式。借鉴余额宝和阿里小贷的成功经验,提出一种将网贷与网购平台相结合的业务模式,该模式具有交易成本低、收益率高、服务人数广泛、业务模式清晰、法律风险小等多种优点,可以实现多方共赢。 Peer to peer ( P2P) lending is an emerging Internet financial business.By comparing the typical three kinds of operation mode , it is found that P2P lending has deviated from its original sense , that is, person to person credit mode.Meanwhile , referring to the success of YuEbao and Ali micro-credit , a new business model which combines P2P lending platform with online shopping platform is explored.This business model has so many advantages , such as low transaction costs , high income rate , wide-ranging service , clear business framework, low legal risk and so on , which will create a win-win situation for the participants.
出处 《北京邮电大学学报(社会科学版)》 CSSCI 2014年第5期47-52,共6页 Journal of Beijing University of Posts and Telecommunications(Social Sciences Edition)
关键词 P2P网贷 网购平台 业务模式 互联网金融 peer to peer lending online shopping platform business model Internet finance
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