高职《电子商务项目运作》课程教学改革探析

Teaching Reform and Practice of E-commerce Project Operation in Higher Vocational Colleges

《电子商务项目运作》是高职院校电子商务专业的一门专业核心课程。目前,在这门课程的教学过程中存在一些问题:将电子商务与项目管理这两门课程简单叠加;重理论学习轻综合应用,以致在面对业界提出的电子商务解决方案时无从下手,等等。针对这些问题,应进行相应的教学改革:采用工作任务驱动、问题导向教学法,进行仿真实践,同时改进考核考试方法,等等。通过实施这些措施,增强学生的学习积极性、主动性,提高教学效果。

E-commerce Project Operation is a core curriculum for students majoring in e-commerce,but there are many problems in the process of teaching,including the superposition of e-commerce and project management in brief,focusing on theoretical study, the resulting effect is that students have difficulty in applying the professional e-commerce knowledge effectively and have no way of dealing with e-commerce schemes in this field. To solve the problems,corresponding teaching reforms,such as task-oriented,prob-lem-based,simulation method of teaching,improving assessment methods,have been carried out. Studentsˊenthusiasm and initiative are greatly improved. Quantitative assessment results show that teaching effects have got obvious improvement.