摘要
作为一项跨域研究成果,强互惠理论的提出为人们解释和理解合作行为提供了一种新的视角,在短短十几年间便受到了广泛关注。目前国内外学术界关于强互惠的探讨主要集中在强互惠的界定、强互惠的成因及影响因素分析、强互惠的演化模型研究、强互惠理论的应用和发展等层面上。进一步的研究可以聚焦于以下几个问题:为强互惠理论提供更多的现实证据作为支撑、探明强互惠的激励机制以及在强互惠的理论背景下重新思考人性假设以指导管理实践。
Strong reciprocity is a willing to sacrifice resources for rewarding fair and punishing unfair behavior even this is costly and provides neither present nor future material rewards for the reciprocator. As an interdisciplinary research, strong reciprocity theory provides a new perspective for people to interpret and understand cooperative behavior. Researchers are focusing on questions such as the definition of strong reciprocity, causes of strong reciprocity and the influencing factors, evolution models of strong reciprocity, development and application of strong reciprocity theory. Providing more realistic evidences for strong reciprocity theory, finding out the motivation mechanism of strong reciprocity and rethinking about human nature hypothesis in the context of strong reciprocity should be given more attention.
出处
《科学与管理》
2014年第6期17-25,共9页
Science and Management
关键词
强互惠
利他性惩罚
内在激励
“情境人”假设
Strong Reciprocity
Altruistic Punipshment
Intrinsic Motivation
Situation man