媒介融合背景下学术期刊的新媒体应用

Application of New Media of Academic Journals under the Background of Media Convergence

媒体分化已成为过去式,媒介融合成为当下传媒业发展的重要趋势,学术期刊需适应时代发展趋势,借助新媒体的力量,实现传播效应的最大化。学术期刊应多渠道拓展传播路径,增强信息传播的互动性;改变学术信息的传播形式,主动适应新媒体的传播特点;尝试搭建多种新媒体平台,形成纸版、电子版或网络版等多种载体的全媒体传播格局。

The media differentiation has become the past, and the media convergence has become an important trend in devel-opment of the media industry. The academic periodicals need to adapt to the development trend of the times, with the power of new media, to maximize the propagation effect. Academic journals should use more channels to expand propagation path, enhance the interaction of information communication; change the academic information dissemination form, take the initiative to adapt to the transmission characteristics of new media;try to set up a variety of new media platform, in order to form a Omni media pattern with the following carriers of paper, electronic or online version, etc.