产业链视角下的数字出版产业发展

Development of Digital Publishing Industry under the View of Industry Chain

任何一个产业的良性发展都需要一个合理的分工链条。我国数字出版产业发展迅猛,但数字出版产业链仍处于形成和廓清阶段,产业链上游、中游、下游各环节都面临新的竞争与整合。我国数字出版产业链尚存在产业链分工不明、技术主导、内容劣势、利益分配不均、渠道相对单一等问题,产业的协作、融合、整合是未来数字出版产业的必由之路,只有上下游各环节紧密协作,实现资源的优化配置,才能提升产业链的整体竞争力,推动数字出版产业的整体发展。

The benign development of an industry needs a rational division of industry chain. The digital publishing industry is developing rapidly,but the industry chain is still in the stage of formation and clearance. The sectors of the industry chain are facing competition and integration. There are some problems in China＇s digital publishing industry chain such as vague delimitation of function,the strong technology provider,the weak content provider,uneven distribution of benefits,etc. The collaboration and integration of the industry chain is the only way for the future to optimize the allocation of resources,then enhance the competitiveness of the industry chain and promote the development of the digital publishing industry.