新媒体环境下大学生党员联系服务群众工作研究

Research of College Student Party Members' Contact and Service for the Masses under the New Media Environment

以互联网和手机等数字终端为代表的新媒体迅速发展,给大学生党员联系服务群众工作带来了机遇和挑战,为了积极顺应新媒体的发展趋势,迎接挑战,笔者建议从转变观念、提升能力和搭建平台三方面着手,创新党员联系服务群众工作,提高工作水平。

The booming of the new media with such digital termi-nals as the Internet and mobile phones as its representative, has brought opportunities and challenges to college student Party members＇ contact and service for the masses. In order to actively conform to the development trend of new media, and to meet the challenges, the author suggested to innovate Party members＇ con-tact and service for the masses and improve the level of work from changing ideas, enhancing the capacity and building a platform.