试论体验式经济下商业购物中心设计的发展——以南昌大型商业购物中心为例

Study on Commercial Center Development in the background of Experience Economy --Case Study of NanChang large-scale commercial shopping center

本文解析了体验式商业购物中心的背景和内涵，对近年来购物中心的开发建设进行了简要回顾，并着重论述了现代体验式购物中心的最新发展模式，通过分析南昌购物中心的现状，指出购物中心设计应对体验式经济的发展思路和趋势。

This article have analyzed the background and connotation of experiential commercial shopping center, and briefly reviewed the development and construction of shopping center in recent years ,then emphatically discussed the latest development of modern experiential shopping center, and pointed out that the shopping center design development ideas and trends which response to the experiential economic based on the analysis of the present situation of Nan Chang shopping center.