3Basu K, Palazzo G. Corporate Social Responsibility: A Process Model of Sensemaking. Academy of Man- agement Review, 2008, 33(1 ) : 122-136.
4Castaldo S, Perrini F, Misani N, Tencati A. The Missing Link Between Corporate Social Responsibili- ty and Consumer Trust :The Case of Fair Trade Prod- ucts. Journal of Business Ethics, 2009, 84(1 ) : 1-15.
5Lacey R,Kennett-Hensel P A. Longitudinal Effects of Corporate Social Responsibility on Customer Relationships. Journal of Business Ethics, 2010,97 : 581-597.
6Lii Y S, Leed M. Doing Right Leads to Doing Well:When the Type of CSR and Reputation Interact to Affect Consumer Evaluations of the Firm. Journal of Business Ethics, 2012,105( 1 ) : 69-81.
7Marin L, Ruiz S, Rub A. The Role of Identity Salience in the Effects of Corporate Social Responsibility on Consumer Behavior. Journal of Business Ethics, 2009,84: 65-78.
8Wood D J.Measuring Corporate Social Performance:A Review, International Journal of Management Reviews, 2010,12( 1 ) : 50-79.