自媒体时代大学生网络舆情特征与引导策略探析

Analysis on the Characteristics and Guiding Strategy of College Students' Internet Public Opinion in We Media Era

伴随着自媒体的兴起和终端设备的普及,网络日益成为当下社会舆论的主要源头。对于大学生而言,面对触手可及的网络,他们往往选择网络来表达自身的利益诉求,大学生网络舆情已成为大学管理工作中一个不可忽视的议题。本文主要探讨了在自媒体时代大学生网络舆情的特征,并提出了从构建专业队伍、自觉运用媒体、拓宽信息渠道到完善制度机制四位一体的舆情监测和引导机制。

Network is becoming the main source of public opinion with the popularization of we media and smart phones. College students tend to choose network platform to express their interest demands. College students＇ Internet public opinion has become the considerable issue on the university student management. This paper mainly discusses the characteristics of college stu-dents＇ Internet public opinion, and proposes supervision and guiding mechanism on building professional team, using media consciously, broadening channels and perfecting the systems and mechanisms.