摘要
作为电力企业的核心业务,电力营销工作的顺利开展直接关系到企业的生存和发展。电力企业要想在日益激烈的市场竞争中有立足之地,就应树立新型的电力营销管理理念,以市场需求为导向,为客户提供更好的服务。
As a power company＆#39;s core business, the smooth development of electric power marketing efforts directly related to the company＆#39;s survival and development. Power companies want to have in the increasingly fierce competition in the market place, and it should establish a new type of power marketing management concept to market demand-oriented, to provide customers with better service.
出处
《科技与创新》
2014年第21期118-119,共2页
Science and Technology & Innovation
关键词
电力营销
管理理念
市场需求
企业形象
power marketing
management philosophy
market demand
corporate image
