摘要
作为电力企业的核心业务,电力营销工作的顺利开展直接关系到企业的生存和发展。电力企业要想在日益激烈的市场竞争中有立足之地,就应树立新型的电力营销管理理念,以市场需求为导向,为客户提供更好的服务。
As a power company's core business, the smooth development of electric power marketing efforts directly related to the company's survival and development. Power companies want to have in the increasingly fierce competition in the market place, and it should establish a new type of power marketing management concept to market demand-oriented, to provide customers with better service.
出处
《科技与创新》
2014年第21期118-119,共2页
Science and Technology & Innovation
关键词
电力营销
管理理念
市场需求
企业形象
power marketing
management philosophy
market demand
corporate image