近年来中国大陆学术界对政治营销问题的研究述评

The Recent Research Review concerning Political Marketing of Chinese Academics

近年来中国大陆学术界开始关注政治营销理论。目前对政治营销的研究主要集中在理论起源及内涵、在政治生活中的应用和发展、适用性分析这几个方面,虽然取得很多有价值的成果,但仍存在着问题和盲区。通过分析大陆学者有关政治营销理论研究成果,发现这些研究存在着本土转化欠缺、可操作性不足、理论化程度不够深入、重复性研究等问题。对此回顾总结,对今后的研究具有借鉴价值。

Chinese scholars begin to pay close attention to political marketing theory in recent years and the study of political marketing mainly concentrated in the theory of its origin and connotation,application and development in political life,and analysis of its applicability. Although a lot of valuable achievements have been made,there are still some problems in the study such as lack of local application and operability,no deep research in the theorization,repetitive studies and so on. It has great reference value for future research through this review.