试论老字号文化与民族复兴的关系

Discussion on Relation between Culture of China Time-honored Brand and National Rejuvenation

老字号文化是中华传统文化中的重要组成部分,而中华传统文化是民族复兴伟大工程中的重要一环,并且是民族复兴运动的排头兵。所以,弘扬老字号文化实际上就是在为民族复兴运动做贡献。这种贡献可以从振兴老字号文化对民族复兴运动的推动作用上可以看出,它主要体现在三方面,一是可以直观地带动民族文化的复兴;二是可以加强区域民族文化的凝聚力;三是能带动区域民族工商业的发展。可见振兴老字号对民族复兴来说关系重大。

Culture of China Time-honored Brand is an important part of Chinese traditional culture,and the Chinese traditional culture is an important part of national rejuvenation and the pioneer of national revival movement. So,carrying forward the culture of China Time-honored Brand is to contribute to national revival movement. This contribution can be seen from the role of the culture of China Time-honored Brand on the national revival movement,which mainly reflects in the following three aspects,one is to directly drive the Renaissance of the national culture,the second is to strengthen regional ethnic culture cohesion,third is to promote the development of minority area industry and commerce. So the revitalization of China Time-honored Brand is vital for national rejuvenation.