襄阳市健身俱乐部发展的现状调查分析

Survey Analysis Xiangyang Health Club Development

本文采用文献资料、问卷调查、数理统计法与逻辑分析等方法对襄阳市12家健身俱乐部的经营者、会籍营销人员与健身教练的情况进行了详细分析。结果表明各健身俱乐部大多分部在市中心的繁华街道,健身俱乐部的经营者对健身理念缺乏,会籍营销人员对健身领域了解不够,健身教练的综合能力欠佳。建议:襄阳市相关管理部门成立健身协会,加强各健身会所的相互交流共同推动襄阳健身市场。多加注意各健身俱乐部的相隔距离,为会员提供方便,加强会籍营销人与健身教练员的专业技能知识提高个人综合能力,为健身爱好者指引科学有效的健身之路。

In this paper, literature, questionnaires, methods and mathematical statistics and logical analysis of the situation Xiangyang City 12 fitness club operators, membership marketing staff and fitness coaches are analyzed in detail. The results show that most of the various health clubs in the bustling streets of downtown branch, fitness club operators lack of fitness concepts, membership marketers do not know enough to fitness areas, poor comprehensive ability fitness coaches. Recommendation： Xiangyang City Fitness Association established the relevant administrative departments to strengthen exchanges and jointly promote each fitness club fitness Xiangyang market. Pay more attention to the health club each separated by a distance, providing convenience for members to strengthen membership marketing people with professional skills and knowledge to improve personal fitness trainer comprehensive capabilities for fitness enthusiasts Guidelines for scientific and effective fitness path.