B2B企业要素品牌战略实施步骤的研究——以SAGD为例分析

On the Implementation Steps of Element Brand Strategy in B2B Enterprises: Taking SAGD for Example

本文以照明产品的关键零部件制造商SAGD为例,分析了实施要素品牌战略的必要性和可行性。

This paper takes SAGD, a manufacturer of key parts of lighting products for example to analyze the necessity and feasibility to implement element brand strategy.