基于用户研究的当代艺术与时尚礼品设计

Gift Design Applying Modern Art and Fashion Based on User Research

把握用户的个性化需求是进一步细化礼品概念和明确研发方向的重要前提。文章基于用户研究的基础之上,探讨以当代艺术与时尚所蕴含的精神去重塑礼品文化价值的意义,提出礼品设计的新方向,满足当代用户对于礼品原本功能以外更为高级的精神价值。

Grasping customers＇ individual requirements is an important prerequisite for further refining gift concepts and clearing research direction. This paper aims to discuss the meaning of reshaping the value of gift value with the spirit of modern art and fashion and at the same time puts forward new directions for gift research and design, and satisfy advanced spiritual values besides the original function of gifts.