基于游客感知的抱犊崮国家森林公园景区旅游发展路径探索

THE EXPLORATION BASED ON VISITOR’S AWARENESS OF THE DEVELOPMENT FOR SIGHTSEEING OF BAODUGU NATIONAL FOREST PARK

目前枣庄市正在大力发展旅游业，而景区游客的满意度又与景区的发展息息相关，因此笔者通过实地对抱犊崮国家森林公园景区的问卷调研以及深度访谈，应用EXCEL2003、SPSS11．5等软件分析该景区旅游者的特征、旅游者对抱犊崮景区的体验感知，及其相关性等多个方面的数据．经过统计分析得出游客对该景区各方面的感知度，可见游客对抱犊崮景区的总体满意度处于一般水平．进而指出目前该景区存在的相关问题，并积极探索目前抱犊崮景区发展旅游业的新途径，以期为抱犊崮国家森林公园景区的进一步规划和发展提供参考，进而提升景区的整体竞争力．

Look at present is to develop tourism,and scenic spot of the satisfaction of tourists and the development of scenic spot interest rate phase.Based on the field to hold multifunction young national forest park of the questionnaire investigation and scenic depth interview,application EXCEL2003,SPASS11.5 software,we analysis of the scenic spot of the tourists＆#39;characteristics,tourists to hold multifunction of scenic spot young perception experience,and its relevance,and other aspects of the data.Through statistical analysis of the scenic spot tourists all aspects of perception degrees, visible to hold multifunction young visitors of scenic overall satisfaction in general level.Then pointed out that at present the scenic spot the problems that exist,and actively explore currently hold multifunction young new way of developing tourism scenic spots,so as to young hold multifunction national forest park of scenic spot further planning and development for reference,and to enhance the overall competitiveness of scenic spot.