语言经济学视域下的古地名词应用研究——以临沂市旅游业为例

Study on the Application of Ancient Place Names on Linguistic Value Theory: A Case Study of Linyi Tourism Industry

古地名词具有浓郁的文化气质,是可资利用的旅游资源。在语言经济学理论的背景下,以临沂市为例分析了古地名词在旅游业宣传中的中介作用,旅游线路选择中的诱导作用,旅游经济发展中的导向消费作用。研究证明,古地名词的旅游经济价值实现通道是其文化义。

Ancient place names embody rich cultural connotation, which are tourism resources available. Based on linguistic value theory, this paper takes place names in Linyi as an example and analyzes its role as media in tourist promotion, inducer in choice of tourist route and guide in tourist economy development. The study shows that the ancient place names realize their value of tourist resources by way of cultural connotation.