差异化下B2C电子商务企业物流配送模式

Study on Differentiated Logistics Distribution Mode of B2C E-commerce Enterprises

首先阐述了电子商务的概念、B2C电子商务企业现有的物流配送模式及其缺点,然后对现有B2C电子商务企业的物流配送进行了评价,分析了差异化竞争策略下B2C电子商务企业的物流配送模式,具体包括量身定做、差异化物流配送选择、差异化物流增值服务构建、差异化物流管理体系等,最后提出提升B2C电子商务企业物流配送区域竞争力的最终目的是促进整个物流行业和B2C电子商务的发展。

In this paper, we introduced the concept of the e-commerce and the available logistics distribution mode to the B2C e-commerce enterprises as well as their respective shortcomings, then evaluated the current logistics distribution level of these enterprises, analyzed the suitable logistics distribution mode of these enterprises under the differentiated competition strategy and at the end, proposed that the ultimate objective in improving the regional logistics competitivity of the B2C e-commerce enterprises was to promote the development of the entire logistics industry and B2C e-commerce industry.