电子商务环境下网店订货策略优化

Optimization of Ordering Strategy of Online Shops in E-commerce Environment

研究了电子商务市场环境下,市场需求不确定时的网店订货策略模型。鉴于一般的订货模型无法实现网店的最优订货策略,给出了普通回购策略,并在此基础上对普通回购策略进行了优化,使得网店的订货策略达到最优。

In this paper, we studied the ordering strategy model of online shops in e-commerce environment with uncertain market demand, presented the general buy-back strategy of these shops, and on such basis optimized the ordering strategy of the online shops.