网络时代女性时尚期刊的品牌经营探析

An Analysis of Brand Management of Women's Fashion Journals in Internet Age

时尚女性期刊在品牌管理方面主要有四个指数:信誉度指数、支持度指数、关系指数和亲身体验指数。以《瑞丽》为样本得出网络时代女性时尚期刊品牌的经营根本在于品牌的创新,这种创新可以归结于基于本土的商业化创新,利用品牌驱动的内容创新和多元业务扩展。

The four main indexes to female fashion magazine in brand management are reputation index,supporting index,relationship index and experience index.With ＂ Ruili＂ as the sample obtained the female periodical which in the era of network management is the brand innovation radically,this kind of innovation can be attributed to the commercial innovation based on Mainland,content innovation driven by brand and multiple business expansion.