1Hammond, K, McWilliam, G & Diaz A N Fun and Work on the Web : Differences in Attitudes Be- tween Novices and Experienced Users [J]. Advances in Consumer Research, 1998, 25: 372-378.
2Beldona S, Kline S F & Morrison A M. Utilitari- an Value in the Internet: Differences Between Broad- band & Narrowband Users [J],urnal of Travel & Tourism Marketing, 2004, 17(2-3): 63-67.
3Fuchs G & Reichel A. An Exploratory Inquiry in- to Destination Risk Perceptions and Risk Reduction Strategies of First Time vs. Repeat Visitors to a Highly Volatile Destination [J]. Tourism Management, 2011, 32(2) : 266--276.
4Roehl, W S & Fesenmaier D R. Risk Perceptions and Pleasure Travel: an Exploratory Analysis [J ]. Jour- llal of Travel Research, 1992, 30(4) : 17-26.
5Featherman M S & Pavlou P A Predicting e-ser- vices Adoption: A Perceived Risk Facets Perspective [J]. International Journal of Human-Computer Stud- ies, 2003, 59(4): 451-474.
4AJZEN I. The Theory of Planned Behavior [J]. Or- ganizational Behavior and Human Decision Processes, 1991, 50(2): 179-211.
5HUNT S D, VITELL S J. The General Theory of Marketing Ethics[J]. Journal of Macromarketing, 1986, 6(1): 5-15.
6HSU L L, WALTER Z. Search Engine or Content Website? A Local Information Seeking Classification Model Based On Consumer Characteristics And Web- site Perceptions [J]. International Journal of Human- Computer Interaction, 2015, 31(4): 263-276.
7KLINE B, WAGNER J. Information Sources and Re- tail Buyer Decision-Making: The Effect of Product- Particular Buying Experiences [J]. Journal of Retai- ling, 1994, 70(1): 75-88.
8OLIVIA L W L, TONG C, WONG A. The Impact of Materialism on Consumer Ethics.. An Empirical Study on Adult Students in Hong Kong [J]. Journal of Management Research, 2012, 4(2): 51-87.
9SHI S W, ZHANG J. Usage Experience with Deci- sion Aids and Evolution of Online Purchase Behavior [J]. Marketing Science, 2014, 33(6): 871-882.
10LEE E, MATHUR A, FATT C K, MOSCHIS G P. The Timing and Context of Consumer Decisions: Insights from the Life Course Paradigm [J]. Mar- keting Letters, 2012, 23(3): 793-805.
