餐饮连锁企业同城差价的价格策略研究

Price Strategy Research of Local Price Difference in Restaurant Chain

近年来,我国餐饮连锁企业发展势头强劲,但市场竞争也越来越激烈。在阐述餐饮行业、餐饮连锁企业经营概念的基础上,分析了我国餐饮连锁企业的经营现状及发展中存在的主要问题,并就如何实现餐饮连锁企业同城差价最高经济效益价格策略问题进行了研究。

In recent years, China＇s restaurant chains have developed fast but met with more fierce competition. Based on the presentation of the operation concept of the catering industry and restaurant chain, this paper analyzes the operating status quo of China＇ s restaurant chain and the existing problem, and studies the price strategy to fulfill the maximum economic benefit in local price difference in restaurant chain.