鄱阳湖流域国家历史文化名村镇旅游资源发展潜力评价

Development Potential Evaluation of Tourism Resources of National Historical and Cultural Villages Located in Poyang Lake Basin

运用调查法、二级模糊综合评价模型对鄱阳湖流域国家历史文化名村(镇)旅游资源发展潜力进行评价,结果表明研究区国家历史文化名村(镇)旅游资源发展潜力较大,但除5A、4A级的历史文化名村(镇)外,其他景区知名度不大,消费者对其娱乐、购物满意度不高。研究区应以婺源、景德镇瑶里为龙头,依托江西四大名山,提升区位优势,发展文化创意产业,深度开发乡村旅游。

This article evaluates the development potential of tourism resources of national historical and cultural villages located in Poyang Lake basin by using survey method and two-level fuzzy judgment model. The results reveals that the national historical and cultural villages have huge development potentials but suffer from the lower awareness compared with the 5A and 4A historical and cultural villages. The customers were not so satisfied with the suited entertainment and shopping. The targeted zones should take Maoyuan and Jingdezhen as the leading, rely on the four famous mountains in Jiangxi, level-up regional advantages, develop cultural creative industry and take deep development of rural tourism.