中泰旅游服务贸易失衡问题及应对策略

On the Imbalance in China-Thailand Tourism Service Trade and Its Countermeasures

中泰旅游服务贸易失衡现象存在由来已久,中国在中泰旅游服务贸易中一直处于逆差地位,且近年来这一逆差呈现出急剧扩大的趋势。造成这一现象的根本原因是两国社会经济发展的不均等,直接原因是两国旅游竞争力的差别。从根本上看,中泰两国的旅游服务贸易逆差短期内很难逆转,但是中国可以通过提高旅游产业竞争力等方式来减少这一逆差。此外,还可以巧妙地利用这一逆差来增强中国的软实力,以实现中泰旅游服务贸易在动态中平衡的目标。

The imbalance in China-Thailand tourism service trade has been existing for a long time. In China-Thailand tourism service trade, China has been in a deficit state and the deficit increases sharply in recent years. The root cause for this phenomenon is the uneven social and economic development while the direct cause could he the differences of tourism competitiveness between the two countries. Fundamentally speaking, the China-Thailand tourism service trade deficit is difficult to reverse in a short term, but China can reduce the deficit by improving the competitiveness of the tourism industry. In addition, the deficit can be cleverly used to enhance China＇s soft power, so as to achieve the dynamic balance in China-Thailand tourism service trade.