摘要
随着经济的快速发展和和谐社会的构建,人们的生活水平越来越高,对电力资源的需求量也越来越大,由此可见,电力行业的发展前景广阔。在新环境下,如何保证企业的快速发展,从而满足人们对电能的需求,成为当前供电企业面临的重要问题。重点分析了供电企业电力营销管理的总体策略。
With the rapid economic development and building a harmonious society, people＆#39;s living standards rising, the demand for power resources is also growing; prospects can be seen that the power industry is broad. In the new environment, how to ensure the rapid development of enterprises, in order to meet the demand for electricity, power supply enterprises have become an important issue currently facing. This paper focuses on the overall strategy of power supply enterprise marketing management.
出处
《科技与创新》
2014年第22期116-116,共1页
Science and Technology & Innovation
关键词
供电企业
电力营销
经营体制
管理策略
supply enterprises
power marketing
management system
management strategy
