关于美丽中国视域下开发荆楚文化旅游产品的思考

On Developing Tourism Products Featured with Jingchu Culture under the Perspective of Beautiful China

美丽中国是环境之美、时代之美、生活之美、社会之美、百姓之美的总和。目前,理论界从建设"美丽中国"的角度来对荆楚文化旅游产品开发研究的成果极少,对这一问题缺乏系统的理论研究和实证分析。本文就如何开发一批具有市场竞争力的荆楚文化旅游产品,满足人民群众日益增长的物质和文化生活的需要展开探讨。

Chinese beauty lies in the beauty of environment, of the era, of life, of the society and of the people. At present, there are few results on the development of tourism products featured with Jingchu culture in the theory field from the perspective of building a beautiful country, and there lack systematic theory research and empirical analysis. This paper explores how to develop the competitive tourism products featured with Jingchu culture so as to meet the needs of people＇s growing material and culture life.