快餐企业产品策略分析——以添添聚源味快餐店为例

An Analysis of Strategies on Fast Food Enterprise Product——Taking Tian Tian Ju Yuan Wei Fast-Food Catering as an Example

近年来,我国的快餐业得到了空前的发展,但能真正办成功的企业并不多见。究其原因,除了经营管理的失败外,产品也是一个不可以忽视的因素。看清快餐市场的发展趋势,选择适当的人员管理策略,才有可能在激烈的市场竞争中取得成功。就此,通过添添聚源味快餐店人员管理策略的研究,寻求有效的营销策略,使顾客满意的同时,增加其企业的收益,为我国快餐业的人员管理提出建议。

By the analysis of the Tiantian juyuan flavor snack＇s product strategies, this paper seeks effective marketing strategies, increase its earnings besides meeting cusomers＇ satisfaction, and provides suggestions for product strategies of fast food industry in China.