非热门微博信息的传播特征分析

Analysis of Characteristics of Information Transmission of the Non-popular Microblog

微博信息的传播扩散研究在网络营销、舆情控制、社会动员等领域具有重要意义。当前往往忽视对海量非热门微博信息的关注,为解决这一问题,从非热门微博信息的生命周期、粉丝量、转发量和传播间隔等因素入手,分析非热门微博信息的传播特征,并发现微博信息传播的时间间隔服从对数正态分布,研究结论可以为微博发布者、营销者、管理者影响和控制微博信息的传播提供一定决策依据。

The transmission of microblog information research in online social network （ OSN） has important value in the applications of network marketing, public opinion control, and social mobilization. Current researches tend to neglect the vast amount of non-popular Weibo information. From microblog information propagation time, the follower count of microblog publisher, and microblog reposts count, the microblog information transmission traits are explored. In addition, we find that the interval of non-popular microblog dissemi-nation in the process of information transmission obeys the Log-Normal distribution. The research result can provide certain decision-mak-ing basis to influencing and controlling the microblog information transmission for microblog publishers, marketers and managers.